Associate Media Director
Summary
Title:Associate Media Director
ID:158
Department:Media
Location:Los Angeles
Description
Sensis is looking for an analytical, tactical, and results-focused individual to manage the day-to-day digital marketing channels. This results-oriented role will help oversee all aspects of digital and traditional channels with a focus on brand awareness, acquisition and conversion. The hands-on position requires strong organizational, execution and analytical skills, and extensive knowledge of digital marketing channels and conversion strategy.
 
 
Responsibilities:
 
  • Hands on with a team that is focused on optimizing digital media as well as stewarding traditional media
  • Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
  • Plan, implement and evaluate on-going website optimization tests leveraging A/B/multivariate testing tool
  • Partner with the business units to strategize and implement applicable test campaigns, analyze campaign performance across key metrics and ensure flawless execution
  • Coordinate with internal teams and external agencies to translate marketing strategies into online media execution to include retargeting, display, video, SEM, and social media
  • Manage and track media budget. Analyze campaign performance across key metrics refining as needed. Understand most efficient use of incremental funds and maintains analytical dashboards.
  • Coordinate with internal strategy teams on identifying segments and proper messaging unique to the online space.
  • Work with content and social media team to create online campaigns, sweepstakes, contests and promotions.
  • Leverage best practices in display, search and social media space including creative, segmentation, media strategy and technology
 
Communications Skills:
  • Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about our company
  • Adapts communication style to relevant audience
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information
Experience/Requirements:
 
  • Bachelor’s Degree
  • 7 + years of media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Ability to develop integrated media plans encompassing traditional and non-traditional media strategies
  • Experience in digital marketing and current knowledge of trends and innovations in traditional media
  • Experience with campaign management/ad serving technology:  Double Click DART, Sizmek, PointRoll
  • Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
High-level proficiency in MS Word, PowerPoint, Excel and Outlook
Have questions? Please email SensisJobs@SensisAgency.com.
Due to volume of applicants, we unfortunately cannot respond to every resume we receive.
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