Associate Media Director
Title:Associate Media Director
Location:Los Angeles
Sensis is looking for an analytical, tactical, and results-focused individual to manage the day-to-day digital marketing channels. This results-oriented role will help oversee all aspects of digital and traditional channels with a focus on brand awareness, acquisition and conversion. The hands-on position requires strong organizational, execution and analytical skills, and extensive knowledge of digital marketing channels and conversion strategy.
  • Hands on with a team that is focused on optimizing digital media as well as stewarding traditional media
  • Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
  • Plan, implement and evaluate on-going website optimization tests leveraging A/B/multivariate testing tool
  • Partner with the business units to strategize and implement applicable test campaigns, analyze campaign performance across key metrics and ensure flawless execution
  • Coordinate with internal teams and external agencies to translate marketing strategies into online media execution to include retargeting, display, video, SEM, and social media
  • Manage and track media budget. Analyze campaign performance across key metrics refining as needed. Understand most efficient use of incremental funds and maintains analytical dashboards.
  • Coordinate with internal strategy teams on identifying segments and proper messaging unique to the online space.
  • Work with content and social media team to create online campaigns, sweepstakes, contests and promotions.
  • Leverage best practices in display, search and social media space including creative, segmentation, media strategy and technology
Communications Skills:
  • Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about our company
  • Adapts communication style to relevant audience
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information
  • Bachelor’s Degree
  • 7 + years of media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Ability to develop integrated media plans encompassing traditional and non-traditional media strategies
  • Experience in digital marketing and current knowledge of trends and innovations in traditional media
  • Experience with campaign management/ad serving technology:  Double Click DART, Sizmek, PointRoll
  • Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
High-level proficiency in MS Word, PowerPoint, Excel and Outlook
This opening is closed and is no longer accepting applications
Have questions? Please email
Due to volume of applicants, we unfortunately cannot respond to every resume we receive.
Powered by ApplicantStack