SENIOR ACCOUNT EXECUTIVE
Responsible for day-to-day activities of servicing accounts including assisting with research, strategic recommendations, presentations, timelines, budgets & billing, client needs/requests, and brainstorming ideas.
Responsibilities:
-
Establish your role as day-to-day Agency contact for multiple client contacts
-
Hands on management of daily activities for several of our key clients/accounts
-
Play the pivotal role of coordinating between research/planning, creative and media departments to ensure smooth development and implementation of clients' campaigns
-
Oversee budget planning, competitive monitoring, research/planning as needed; work with accounts to extract new business and put yourself in the position of their ‘Chief Marketer’ as you conceive of marketing & advertising plans to serve their goals
-
Provide information for creative strategies and briefs; communicate clients' needs thoroughly and effectively to creatives
-
Monitor media/creative effectiveness/quality.
-
Assist in identifying marketing opportunities/needs.
-
Process legal, technical, product planning approvals.
-
Generate ideas for promotion and merchandising programs.
-
Orchestrate media deadlines, legal clearance issues, interactive technology and serving issues, lead media development process and understand media planning/buying across media types and how it interfaces with creative needs.
KNOWLEDGE/EXPERIENCE REQUIREMENTS:
• Strong client service background and skills required (3+ years in ad agency preferred).
• Hispanic/Multi-Cultural experience strongly desired
• Digital experience a HUGE plus!
• Knowledge of creative and expectations of clients
• Strong writing and presentation skills
• Organizational skills
• Ability to manage multiple tasks and project plans
• Demonstrated ability to work well with others and autonomously
• Motivated with a sense of urgency
• "Can do" attitude
• A passion for excellence
• Ability to balance strong client service ethic with “Company First” thinking
• Excellent attention to detail to ensure accuracy
• High degree of flexibility
EDUCATION:
Bachelor’s degree in Marketing or related field