SENIOR STRATEGIC PLANNER

Position Overview
We are looking for an engaged and inquisitive mind to provide day-to-day account planning leadership for multiple accounts across a range of industries. Bilingual preferred (English/Spanish).  This position is as unique as our agency - we need a rare blend of thinker and doer, a self-starter with great chops in advertising and experience in the digital and cross-cultural realms.  The ideal candidate should be passionate about media and technology, curious about what makes consumers tick, proactive in work outlook, and a curator of culture. The Senior Strategic Planner will provide deep consumer understanding and insight to inform the development of integrated marketing and communications solutions at every stage, working across the diverse cultural spectrum of today’s America. They will manage the research and strategy development for all deliverables – creative, media and technology.


Essential Duties and Responsibilities
·         Monitor and interpret cultural and social trends relevant to our client’s business.
·         Lead and collaborate with clients on research projects from start to finish.
·         Provide clear specifications for actionable relevant research to the team and client.
·         Recommend and implement research that will aid in the consumer insight gathering and strategic process.
·         Develop accurate and insightful conclusions from research data and present strategy and direction to the client.
·         Generate and present agency’s strategic POVs.
·         Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web,
           social and mobile programs and initiatives.
·         Work with our UX team on Persona development, ethnographic user research
·         Work closely and proactively with account management colleagues to provide strategic direction
·         Collaborate with our creative team to identify powerful, cross-cultural insights that will form the
           foundation for impactful creative
·         Develop and conduct creative briefings that provide clear persuasive information.
·         Represent the client’s customers in client meetings and present research and strategy findings.
·         Support new business activities
·         Manage and disseminate primary and secondary research knowledge across all agency teams.
·         Work on innovative original research projects for the agency and support the agency’s thought leadership
           practice
 
Qualifications:
·         Bachelor’s degree from a four-year accredited college required
·         Master’s degree preferred 5 or more years of work experience in an advertising agency with at least 3 of those
           years in account planning
·         General Market AND multicultural (Hispanic, African-American, Asian, etc.) experience required
·         Experience with primary (qualitative and quantitative) and secondary research
·         Digital experience highly prioritized – although we are willing to train an experienced and top rate traditional
          planner on digital
·         MUST be able to roll up your sleeves and dig deep – this is a very hands-on position
·         Able to inspire multidisciplinary teams
·         Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups,
          ethnographies, etc.) research
·         Experience using Simmons, ComScore and other syndicated research tools
·         Must be passionate about emerging digital strategy disciplines, such as content strategy
 
Communication Skills:
·         Ability to write compelling, articulate and succinct creative brief and media briefs
·         Ability to read and interpret information from a variety of sources, such as trade journals, research reports,
          white papers and cross-tabulated survey data.
·         Ability to write research reports, presentations, white papers and general business correspondence.
·         Proven ability to effectively present to clients and internal audiences.
·         Strong writing and interpersonal skills.
·         Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry
           trends
 
In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.
 
About Sensis
Sensis is a cross-cultural advertising agency with digital at its core.
 
We opened our doors in 1998. We got our start building websites and have expanded into a full service advertising agency. Our work is explicitly cross-cultural, working across diverse markets, to maximize mainstream resources and reach. Sensis drives integration—digital with traditional, ethnic with general market—through intuitive web design, legitimate social media programs, and multicultural relevance.