Social Media Senior Manager

Reports to: Earned Media Director.

The person hired for this position will be responsible for gaining valuable non-paid media exposure that tells the story of completely integrated client campaigns, client product launches and important initiatives, and delivers visibility for the agency in the industry.
We need someone who can take a big picture view of the media industry and our clients’ business, lead the team in the right direction, and communicate the vision to our clients with passion and integrity. Importantly, this person will also partner internally with our Creative Directors, Strategic Planning, and Account Service teams.
This person will be able to instantly demonstrate their understanding of building non-paid media communications plans, work closely with peers across the agency to advance-plan, integrate, align, and anticipate the non-paid exposure opportunities a great idea will command.  This person will appreciate the research and measurement tools available to measure results, and bring with them measurable experiences we can learn from and adapt to our clients’ needs. 

Duties and Responsibilities

• Lead the development of Social Media programs that generate measureable results of the client’s products and initiatives. Create brand visibility metrics to track the impact of Social Media programs.
• Bring forward solid and well-established relationships with commercial influencers, including social media personalities and influential, relevant groups – all to advance opportunities for non-paid media impact.
• Partner with other agency teams to develop smart, strategic and long-term strategies.
• Ensure the highest quality of strategic and tactical earned media plans, including the alignment of messaging and positioning for products and initiatives.
• Utilization of measurement tools, managing of the team to ensure progress is tracked and reported to clients properly.

Qualifications

• 8+ years of experience in fields such as public relations, promotional, and marketing communications.
• Social media strategies and plans – with a proven, successful approach
• Proven experience in a leadership role – managing a team, client leadership.
• Advertising/Public Relations agency experience.
• Strategic Vision: A big-thinker with a strategic mindset who thinks in terms of business, brands and ideas, not just media.
• Creativity: Someone who can contribute creative content and contextual ideas at the highest level, inspiring confidence in our earned media team.
• Team player attitude that would fit into the Sensis culture.
• Excellent presentation and writing skills. 

Please submit resume, cover letter, portfolio if required and answer all questions in our online interface for consideration.

About Sensis
Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.
In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.