Jr. Healthcare Strategist

Reports to: Director of Healthcare

SensisHealth, the dedicated healthcare marketing practice within Sensis, is looking for an engaged and inquisitive mind to support day-to-day research, strategic planning, and digital and brand strategy for multiple healthcare clients. SensisHealth creates and executes marketing, advertising and communications strategies for the healthcare industry. We reach all patient communities, with specific expertise in Hispanic, African American, LGBTQ and Asian communities – and our work is underpinned by a passion for health equity.

SensisHealth works with hospitals, health systems, health insurers and pharma companies to engage patients, caregivers, and clinicians. Our responsibility spans all four Sensis offices, in DC, Austin, Atlanta and our LA headquarters, where the position will be based.

This position is as unique as our agency – we need a rare blend of thinker and doer, a self-starter with a career focus on healthcare or public health, as well as experience in the digital realm. The ideal candidate should understand the overall healthcare industry (providers, payers, pharma, public health and advocacy), media and technology, be curious about how consumers make healthcare decisions, and have exposure to diverse cultures.

The Jr. Healthcare Strategist will support developing and conducting formal and informal research to obtain deep consumer insights. This person’s work will directly inform the development of integrated marketing and communications solutions at every stage, working across the diverse cultural spectrum of today’s healthcare industry. They will support strategy development for all SensisHealth client work in creative, content development, paid media, earned media and digital experiences. SensisHealth’s new Jr. Healthcare Strategist will succeed by leveraging excellent written and verbal communications skills, by respectfully listening to, interacting and collaborating with a wide range of people, and by displaying humility and a high emotional quotient.

SensisHealth is the healthcare strategy practice within Sensis. We work with hospitals, health systems, health insurers and pharma companies to engage patients, caregivers, and clinicians. Our vision is high-quality, safe and equitable care for all, regardless of race, heritage, generation or gender identification.

In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.

Duties and Responsibilities

• Develop accurate and insightful conclusions from secondary research data
• Support the design and implementation of primary research that will aid in the consumer insight gathering and strategic planning process
• Generate and analyze data to support SensisHealth’s strategic POVs, and find new and innovative ways to package and visualize data in ways that enable decision-making
• Assist in developing internal creative and media briefs that provide clear, persuasive, and actionable information
• Manage and disseminate primary and secondary research knowledge across all agency teams
• Monitor and interpret emerging cultural, social, and healthcare marketing trends
• Draft highly-structured presentations using PowerPoint, Word, Excel, infographics, with an eye toward finding new, more innovative presentation tools
• Work in concert with the larger Sensis agency Strategy department, integrating healthcare strategy to their efforts, and vice versa
• Work proactively with Account Management colleagues to provide strategy support for healthcare accounts
• Interact constantly with our DX, UX, Creative and Media teams, providing strategic input for advertising, social media and earned media campaigns and initiatives
• Flawlessly coordinate, organize and execute teleconferences, webinars, client and internal presentations
• Support new business activities as directed

Skills

• Expert in generating research reports, presentations, white papers, and drafting client communications
• Demonstrable expert-level use of Excel, PowerPoint, Google Docs, conference call and screen sharing, and other interoffice communications tools
• Ability to locate and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
• Proficiency in data analytics and data visualization
• Proven ability to effectively present to internal audiences
• Some experience with project management tools preferred

Preferred Qualifications

• Bachelor’s degree from a four-year accredited college required
• 1-2 years of work experience working in a marketing function with a healthcare or public health organization, or a healthcare advertising agency is required
• Experience with primary research required, including quantitative (e.g., surveys) and qualitative (e.g., focus groups, ethnographies)
• Ability to organize and execute teleconferences, webinars, client and internal presentations is required
• Proven experience and competency working with multiple consumer cultures is required
• Multicultural (Hispanic, African-American, Asian, etc.) marketing or research experience is preferred
• Knowledge of private and public health insurance, including Medicaid and Medicare, is preferred
• Digital advertising and data analytics experience highly prioritized
• Experience using Simmons, Geoscape and other syndicated research tools is preferred
• Commitment to population health and underserved communities will be highly prioritized

Please submit resume, cover letter, and answer all questions in our online interface for consideration.

About Sensis
Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.

Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, relevant content to drive consumer action. we believe that cultural understanding drives behavior change. Sensis is headquartered in LA, with offices in DC, Atlanta and Austin.