Who we are:

An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions.

We opened our doors in 1998 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.
 

What we are looking for: Strategic Planner

What you’ll be doing:

• Monitor and interpret cultural and social trends relevant to our client’s business.
• Lead and collaborate with clients on research projects from start to finish.
• Provide clear specifications for actionable relevant research to the team and client.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Develop accurate and insightful conclusions from research data and present strategy and direction to the client.
• Generate and present agency’s strategic POVs.
• Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs and initiatives.
• Work with our UX team on Persona development, ethnographic user research
• Work closely and proactively with account management colleagues to provide strategic direction
• Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
• Develop and conduct creative briefings that provide clear persuasive information.
• Represent the client’s customers in client meetings and present research and strategy findings.
• Support new business activities
• Manage and disseminate primary and secondary research knowledge across all agency teams.
• Work on innovative original research projects for the agency and support the agency’s thought leadership practice.

What you’ll bring along:

Experience working in highly collaborative, integrated teams at mid-size advertising agencies

• Bachelor’s degree from a four-year accredited college required
• Master’s degree preferred 5 or more years of work experience in an advertising agency with at least 3 of those years in account planning
• General Market AND multicultural (Hispanic, African American, Asian, etc.) experience required
• Experience with primary (qualitative and quantitative) and secondary research
• Digital experience highly prioritized – although we are willing to train an experienced and top rate traditional planner on digital
• MUST be able to roll up your sleeves and dig deep – this is a very hands-on position
• Able to inspire multidisciplinary teams
• Experience leading primary research, including quantitative (e.g., surveys) and qualitative (focus groups, ethnographies, etc.) research
• Experience using Simmons, ComScore and other syndicated research tools
• Must be passionate about emerging digital strategy disciplines, such as content strategy

As well as strong Communication Skills -

• Ability to write compelling, articulate and succinct creative brief and media briefs
• Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
• Ability to write research reports, presentations, white papers and general business correspondence.
• Proven ability to effectively present to clients and internal audiences.
• Strong writing and interpersonal skills.
• Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends

What we offer:

Medical, Dental, Vision, Aflac, 401K, Generous PTO - Potential growth opportunities

Where:

Los Angeles, CA - Washington, D.C.- Austin TX or Atlanta, GA