Outreach and Online Marketing Specialist

Our DC team is looking for an outreach and online marketing specialist to work onsite for one of our government clients. You must be able to pass a background check.
 
Duties and Responsabilities

• Demonstrate experience in public relations, media and marketing.
• Demonstrate experience pitching the media on large- and small-scale campaigns.
• Have already established relationships with members of the media, and should be able to build new relationships with national and regional media contacts and grow syndication opportunities.
• Use a provided syndication network to issue press releases and other content for syndication.
• Be comfortable using all forms of communication to reach out to the media, including but not limited to email, telephone and social media.
• Cultivate and enhance collaborative working relationships with the media and publicity community and keep mailing lists current.
• Demonstrate strong writing and editing skills in order to be able to write press releases and news articles in a timely fashion.
• Review media coverage and report on effectiveness of media relations strategy in reaching ideal target market.
• Monitor the information needs of the media and propose responses to meet those needs.
• Be able to plan and execute programs designed to raise awareness about specific government programs and services.
• Create marketing materials including but not limited to social media messages, email newsletters, press releases and news articles. 

Marketing and Outreach 

• Demonstrate a strong understanding of and stay up-to-date on the latest marketing trends and be able to develop and implement marketing campaigns to promote government products and services.
• Demonstrate strong writing and editing skills.
• Demonstrate the ability to effectively run and manage social media channels for a government client. The contractor shall write social media messages and be responsible for monitoring and building communities and responding to questions on several social media platforms.
• Have a strong understanding of email marketing tactics and be able to write compelling subject lines and informative email newsletters to draw readers to government products and services.
• Create marketing materials including but not limited to social media messages, email newsletters, blog posts, press releases and news articles and other content marketing pieces.
• Be able to effectively promote programs and services through marketing and outreach campaigns.
• Be able to review metrics from all campaigns and report on the results of each marketing campaign.

Please submit resume, cover letter, portfolio if required and answer all questions in our online interface for consideration.

About Sensis
Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.
In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.