Associate Director, Strategic Planning
Summary
Title:Associate Director, Strategic Planning
ID:146
Department:Strategy
Location:Los Angeles
Description
Associate Director, Strategic Planning 
 
We are looking for a seasoned advertising strategic planner an engaged and inquisitive mind to provide hands-on account planning leadership for our accounts in our Los Angeles office.  This position is as unique as our agency - we need a rare blend of thinker and doer, a self-starter with a pedigree, great chops in advertising strategic planning and experience in the digital and cross-cultural realms.  The ideal candidate should be passionate about media and technology, curious about what makes consumers tick, proactive at work outlook, and a curator of culture. You will provide deep consumer understanding and insight to inform the development of integrated advertising campaigns/marketing and communications solutions at every stage, working across the diverse cultural spectrum of today’s America. You will manage the research and strategy development for all deliverables – creative, media and technology.
 
We need someone with heavy research skills, both quantitative and qualitative, and along with prior management experience as you will be required to lead, groom and develop junior planning staff.
 
Essential Duties and Responsibilities
·         Work closely and proactively with colleagues to provide strategic direction on advertising engagements
·         Recommend and implement research that will aid in the audience insight gathering
·         Monitor and interpret cultural and social trends relevant to our client’s business.
·         Lead and collaborate with clients on research projects from start to finish.
·         Provide clear specifications for actionable relevant research to the team and client.
·         Recommend and implement research that will aid in the audience insight gathering
·         Develop accurate conclusions from research data and present strategy and direction to the client.
·         Generate and present agency’s strategic POVs.
·         Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs and initiatives.
·         Work closely and proactively with account management colleagues to provide strategic direction
·         Collaborate with our creative team to identify powerful, cross-cultural insights that will form the
          foundation for impactful creative
·         Develop and conduct creative briefings that provide clear persuasive information.
·         Represent the client’s audience in client meetings and present research and strategy findings.
·         Support new business activities
·         Manage and disseminate primary and secondary research knowledge across all agency teams.

Qualifications:
·         Bachelor’s degree from a four-year accredited college required
·         Master’s degree preferred /
·         5 or more years of work experience in an advertising agency in account planning
·         General Market and multicultural (Hispanic, African-American, Asian, etc.) experience required
·         Experience with primary (qualitative and quantitative) and secondary research
·         Must be able to roll up your sleeves and dig deep – this is a very hands-on position
·         Able to inspire multidisciplinary teams
·         Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
·         Experience using Simmons, ComScore and other syndicated research tools
·         Must be passionate about emerging digital strategy disciplines, such as content strategy

Communication Skills:
·         Ability to write compelling, articulate and succinct creative briefs and media briefs
·         Ability to read and interpret information from a variety of sources
·         Ability to write research reports, presentations, white papers and general business correspondence.
·         Proven ability to effectively present to clients and internal audiences.
·         Strong writing and interpersonal skills.
·         Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends



 
Have questions? Please email SensisJobs@SensisAgency.com.
Due to volume of applicants, we unfortunately cannot respond to every resume we receive.
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