Social Media/PR Specialist
Summary
Title:Social Media/PR Specialist
ID:182
Department:Earned Media
Location:Los Angeles
Description
Social Media/PR Specialist 

Reports to: Earned Media Manager

Duties and Responsibilities
  • Develop social media community plans for Facebook, Twitter, Instagram, YouTube, Pinterest and any emerging platforms
  • Design content calendar and social campaign for the brands’ owned communities, partnerships, and field marketing activities
  • Oversee and manage posting of content
  • Create textual and basic image-based social media content
  • Leverage current social listening platforms to monitor online conversation and identify potential partnerships and influencers
  • Identify opportunities and recommendations for activity in online platforms
  • Manage projects across departments to ensure strategies and communications are consistent and integrated
  • Reply to consumer questions and comments on various social media platforms. Work with internal teams to field product questions when required and respond accordingly 
  • Develop and execute upon content optimization plan to improve post performance over time
  • Identify and proactively outreach to consumers who may have an interest in company products
  • Develop influencer outreach plan and targets based off of identified qualifications
  • Liaise with communications team to coordinate outreach to online influencers, aimed at driving buzz for the brand and social media programming
  • Help build and organize planning projects and materials
  • Develop working knowledge of clients business including the category, the competitive environment, brand equity etc.
  • Work with other planners/vendors to design and execute consumer research
  • Analysis of social media presence/performance for client’s social media account
  • Analysis of data/consumer output from primary and secondary research to come to thoughtful and inspiring conclusions
  • Evaluate the metrics of project success and delivers strong recommendations based on outcome
  • Write presentations and supports presentation writing materials for his/her team​

Qualifications
  • 2-3 years of experience a must
  • Bachelor Degree in Communications, Journalism, Public Relations, Marketing, Anthropology, Visual Design, Computer Programming or related field         
  • Must possess an expert knowledge and technical understanding of social media networking channels 
  • Previous experience in the successful planning, implementation and management of social media campaigns
  • Experience developing social media metrics, tracking results, gleaning insights from data and reporting
  • Entrepreneurial spirit, creative personality and proven experience of working in a team
  • Deadline oriented and flexible enough to adjust to new opportunities as they arise
  • Ability to manage heavy workloads and rapidly shift priorities based upon the organizational needs
  • Stay current and forward thinking on new social media tools and platforms, best practices and use within the competitive landscape
  • Excellent verbal and written skills
  • Spanish speaking must
  • Knowledge of tools such as Hootsuite, Buster, Facebook, Insight, Twitter Analytics, Radian6, and Google Analytics are a must! Must also have knowledge of Photoshop to create shareable content

Please submit resume, cover letter, portfolio if required and answer all questions in our online interface for consideration.

About Sensis
Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.
In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.



 
This opening is closed and is no longer accepting applications
Have questions? Please email SensisJobs@SensisAgency.com.
Due to volume of applicants, we unfortunately cannot respond to every resume we receive.
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