Earned Media/PR Manager

This position will serve as the voice of various brands in our Earned Media efforts.
 
You will support the agency's Earned Media Department in the development and execution of online community management and content marketing programs. Additionally, you will be responsible for assisting in the formulation of public relations campaign, ongoing client recommendations and execute media relations on behalf of clients.
 
On the day-to-day, you will be responsible for guiding and executing PR efforts, drafting of press materials and tools, developing and managing viral campaigns, creating and maintaining high-profile channel accounts, and integrating social, community-based media into the overall business strategy.

Duties and Responsibilities

• Build partnerships and influencers relations
• Develop and execute upon content optimization plan to improve post performance over time
• Develop influencer outreach plan and targets based off of identified qualifications
• Liaise with communications team to coordinate outreach to online influencers
• Conduct research and manage account needs.
• Craft press materials and client communications in both English and Spanish 
• Develop and pitch stories to the media
• Identify new opportunities to feature client’s initiatives and products  
• Sustain great working relationships with journalists
• Manage timelines and editorial calendars
• Publish and support presentation materials via appropriate social media platforms

 
Qualification

• Bachelor’s degree and 2-3 years of PR experience within an agency
• Degrees in Communications, Journalism, Public Relations, Marketing or related fields        
• Previous experience in the successful planning, implementation and management of PR campaigns
• PR experience developing story angles, editorial calendar, product/company key messages, talking points, media pitching
• Must possess an expert knowledge and technical understanding of social media networking channels
• Entrepreneurial spirit, creative personality and proven experience of working in a team, experience social media metrics, tracking results, gleaning insights from data and reporting
• Deadline oriented and flexible enough to adjust to new opportunities as they arise
• Ability to manage heavy workloads and rapidly shift priorities based upon the organizational needs
• Stay current and forward thinking on new social media tools and platforms, best practices and use within the competitive landscape.
• Attention to detail
• Excellent verbal and written skills
• Fully bilingual in English and Spanish, with experience crafting copy in both languages, particularly for social media
• Preferable, knowledge of social media measurement tools such as Radiant6, Hashtracking and/or Google Analytics

 Please submit resume, cover letter, portfolio if required and answer all questions in our online interface for consideration.

About Sensis

Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first-through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.
In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.