Senior Digital Media Planner/Buyer
Summary
Description
If an innovative, competitive environment sounds challenging and exciting, then this is the place for you! The Sr. Media Planner provides the client with the most effective media plan recommendation to ensure that the client’s goals are met. He/she must be the day-to-day steward on assigned brands.
We are a Los Angeles Based Advertising Agency with A-List clients looking for an experienced Digital Media Planner / Buyer that has the following:
· 3+ Years of Digital Media Planning Experience
(DART, CPM/CPC/CPA, Ad Networks, AdWords and Trafficking Experience)
· Proficiency in Training new-hires in the Digital Media Space
· Direct Response Experience
(Understanding how to calculate ROI from CPM/CPC negotiated campaigns)
· Willingness to work Long Hours and Strong Work Ethic.
(We work hard and play hard here)
· Strong Analytical mind that can solve complex problems under fire.
(This is not a position for those who buckle under pressure)
Job Description:
• Assist Media Director in development and presentation of digital media objectives, strategies, plans, and tactics
• Evaluate, negotiate, purchase, maintain/steward and analyze digital media for clients
• Work with individual websites to negotiate rates, make-goods and flight decisions
• Ensure that client approved media purchases are implemented accurately and timely
• Interface with Client and various internal groups on a daily basis to manage digital media accounts (Account, Creative, Finance, Strategy, Traffic)
• Manage billing process
• Work with Strategy on development of tracking and performance analyses that show ROI for digital media buys
• Participate in plan development meetings and brainstorm sessions with Agency and Client
• Assist in recommending strategic and tactical changes to maximize campaign results
• Prepares insertion orders for all media placed (print, online, other) and maintains the monthly space and materials closing document
a. This includes positioning requests for all clients
b. Follows-up with written confirmation to/from media vendors
Perform campaign analysis directly relevant to optimization and/or planning and buying decisions.
• Negotiates best price for media space or time, as specified in approved media plan, to optimize budget.
Mandatory Requirements:
- Proficiency in DART, Adwords, Excel 2007 (read: pivot tables), Power Point, ComScore, Analytics is a MUST!
- Basic understanding of the principles of marketing and advertising, as well as an understanding of digital media concepts and terms, creative and budget requirement
In addition to a competitive compensation package, Sensis offers paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan and other benefits.
Sensis is a minority-owned, independent full-service advertising agency based in Los Angeles with an office in Washington, DC. Sensis provides digital-centric advertising solutions aligned with the realities of consumer behavior, media consumption and technology today. As consumers are leaving TV, radio and print, Sensis uses digital communications to engage hard-to-reach and mass-market audiences.
Our Diversity Policy:
We encourage and support equal employment opportunities for all associates and applicants for employment without regard to sex, race, color, religion, national origin, age, disability, marital status, sexual orientation or veteran status.
Employment decisions are evaluated on the basis of an individual's skills, knowledge, abilities, job performance and other qualifications. In addition, Sensis maintains policies and procedures designed to comply with applicable federal, state and local laws governing non-discrimination in employment in every location in which we have facilities.
