The Associate Media Director will be our key counterpart in our DC office, actively managing our DC business hands-on in coordination with our DC Account Services/Strategic Planning team, along with our LA-office Media Services team. As the sole Media representative for our DC office (initially), you will be expected to be very hands-on and involved in active planning and buying, so this role definitely is suited for those who can roll up their sleeves. He/She is also expected to take part in larger areas of agency development – aiding with new business pitches and other initiatives.
KEY AREAS OF RESPONSIBILITY
Responsibilities include, but are not limited to:
Media Planning and Execution:
· Work with senior team members to set communications objectives and strategies
· Manage preparation, development, execution and stewardship of media plans for specific clients and/or brands, and accountable for supporting the team and ensuring plans are executed following internal procedures
· Develop ability to independently manage all aspects of the brand, while briefing the relevant account team on key happenings and issues
· Act as the internal point person with other departments
· Ensure constant communication between Sensis and partner agencies when necessary
· Develop and maintain time-lines for all projects
Work hands-on in planning and buying activities, enlisting Junior team members in LA when necessary
· Act as a final resource for all inventory, billing and invoice discrepancies
· Serve as a resource for planners and assistants for advice, counsel and mentorship
Client & Internal Relationships:
· Maintain client relationships at appropriate levels
· Understand the client’s needs
· Manages expectations of clients and deliverables
· Grows business opportunities within current clients, where appropriate
· Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects
· Looks to identify opportunities to offer agency service line offerings to existing clients
· Leads face to face client and vendor meetings
· Participates and presents in New Business efforts and presentations, where appropriate
Strategic Thinking & Leadership:
· Provide guidance to team members and nurture/promote team environment
· Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
· Is approachable and solution-oriented when presented with problems/issues by staff and team
· May be responsible for constructing and delivering accurate, honest and timely performance management documents
· Is mindful of the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
· Breaks down problems and issues into critical parts which can be resolved
· Oversees management of specific projects as assigned
· Oversee team activities, maintain overall quality control
· Is an engaged member of the media industry, and proactively solicits and contributes innovative ideas from media companies, publishers and new media providers
Communications Skills:
· Express oneself clearly and concisely in oral communications
· Write in a clear, compelling and concise manner
· Organize ideas and information logically and sequentially
· Develop media presentation materials that are clear, compelling and persuasive